This is not me being a Grinch.
This is me being a marketer.
In life, the objective of posting on to social media is to share with your tribe the mountains, valleys and missiles of your life (blimey – do you remember that expression?).
In business, the objective of posting on to social media is to get shared.
So I’m just going to ask a simple question.
How many of your patients do you think are going to share the photograph of the Christmas Tree?
May I please remind you of my “80/15/5” rule when it comes to marketing content:
- 80% stories about the difference that you have made to the lives of real people;
- 15% stories about what the team are up to (that’s where the Christmas Tree fits);
- 5% BDS – boring dental stuff – how to floss, here’s a picture of my new scanner, how to brush properly, I’m on another course.
I’m not saying “don’t” – I am saying “don’t get suckered into posting lots of lovely Christmassy photos and then conveniently forget to collect the patient stories (photo and/or video).
DON’T EVER FORGET THE 80% RULE.
I know the tree is easier, I know the tree doesn’t need to sign a consent form, I know you don’t have to ask the tree and run the risk of it saying “no”.
Before you disappear into 3 weeks of boomeranging mince pies and holly….
Marketing is what happens when you tell a story about how what you do has changed somebody else’s life for the better.
“OMG – look at Auntie Mary’s new smile – where did she get that done?”
Is a better conversation for people to be having over Christmas.
Make sure they can.