Met with my old friend, financial planner Max Horne, for dinner last night.First off, drinks at The Dome and we joined the many assembled, oggling at the £25,000 of Christmas decorations inside the banking hall turned bar – simply beautiful. Next door for dinner at Le Monde. Here is a prefect example of a commodity
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A client call last night as I spend 7 hours battling north through traffic — client looking at buying a full NHS practice — UDA contract value is £400k and a corporate have offered 115% — cash up front and the partners can walk away (They will find immigrant dentists to do the “work” –
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Ok Chris, for what my help is worth here goes . . . Insurance Plan  I have a whiter smile The Smile Sparkle  I have straighter teeth The Smile Alignment Course  I have more or fewer teeth The Mouth Rehabilitation Plan  I have no metal in my mouth Smile-with Confidence Restoration Course  I am able to keep my own teeth A Smile-Longevity Enhancement  I have replaced my dentures The 21st Century Mouth Plan I have fresh breath Fresh, Close-up-Confidence, Course I have very few visits to my dentist Minimal Smile Maintenance Plan  I can afford what I have bought Investment in a long-term smile Hope that stimulates a few more ideas . . .Ian Falkland IslandsÂ
I may not have shouted loud enough.HELP I want some help from you on discovering what we think the UAP’s would be in dentistry (see previous posts). I’ve given you a top 10 list of outcomes that a dentist delivers to a patient. The help I need is in designing a series of processes that
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So what would they be? We have to start by considering what the uninformed patient is looking for I want to feel happier and more confident because: I have an end to discomfort I have a whiter smile I have straighter teeth I have more or fewer teeth I have no metal in my mouth
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A stimulating conversation yesterday with my industrial contract cleaners -applying what I have learned from my dental clients and where my thinking is at present. We are discussing Dan Sullivan’s Commodity Trap and the development of the Unique Ability® Process (UAP’s) – you can learn more at www.strategiccoach.com. What we have done in Breathe Business is
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just mad busy – so apologies for the lack of recent posts. I feel as if I ought to have told you all about BACD and my adventures in Manchester and Halifax this week so far.I’m working flat out and finding time for blog posts difficult – but I’ll be back. Sales continue into Breathe
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After yesterday’s Leeds workshop I drove into the City Centre to visit with existing Bespoke clients Jack Cooke and Richard Moon. For the last year I have been working with them on their other practices at Ashby Dental and Wetherby Orthodontics – my work is done there. So now we are entering into year 2
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After a superb workshop in Gateshead (lovely crowd, all willing to learn) I accepted a lift from a client to the NHS walk-in centre across the river Tyne in Newcastle City Centre. Even this stupid man had to accept that I needed some professional help in dealing with my deteriorating health as I travel. The
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Tuesday’s marketing workshop in Edinburgh was a quiet affair – fewer delegates than usual because some clients have completed a year of coaching – and a rather ominous silence during parts of my presentation. I can recall the days when that silence unnerved me – “do they like me?” stuff. But I’ve realised over the
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