The direct route isn’t always the quickest

Tuesday’s marketing workshop in Edinburgh was a quiet affair – fewer delegates than usual because some clients have completed a year of coaching – and a rather ominous silence during parts of my presentation.
I can recall the days when that silence unnerved me – “do they like me?” stuff.

But I’ve realised over the years that people are silent when they are listening – and they were listening very carefully as I built my step by step approach to internal and external marketing.

Gig over, I jump into the flying banana and punch into my satnav the post code for the Hilton Gateshead. I know where it is, of course, but getting out of Edinburgh has been a challenge for over a year now and the rush hour traffic isn’t fun.

The little box cannot get a satellite signal to start with – so, being a stupid man, I drive off in the general direction of England and, after 5 minutes or so, the satnav kicks in and calculates the shortest route to the North East.

Not the boring but predictable A1 – oh no.

I cross the country via Dalkeith and Jedburgh on an interminable journey – single track roads and the blackest night imaginable. Three hours of squinting through my driving specs.I’m very pleased to see the friendly concierge in Gateshead and to reach the sanctuary of my room.

Here at the Hilton they are hosting the International Cremation and Burial Symposium.Sounds like a fun gig.There are dozens of rather grim looking people in the bar at supper time – I haven’t the courage to ask them whether there will be a BBQ.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.