So what would they be? We have to start by considering what the uninformed patient is looking for I want to feel happier and more confident because:
- I have an end to discomfort
- I have a whiter smile
- I have straighter teeth
- I have more or fewer teeth
- I have no metal in my mouth
- I am able to keep my own teeth
- I have replaced my dentures
- I have fresh breath
- I have very few visits to my dentist
- I can afford what I have bought
There’s a top 10 list if ever I saw one.What we have to do is now attempt to fit that list into a series of Unique AbilityÂ®Â processes that will differentiate you from the competition and avoid the commodity trap.Help!
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.