Another example of BOP marketing (bold, outrageous, provocative). Microsoft announce a global competition for a jingle announcing their new competitor to Google – and here is the winner I would so love to see a dentist do this on their web site home page.
Why am I getting calls from dentists (and their spouses) who are panicking after taking two weeks annual vacation and then discovering that cash flow is tight? The smaller the practice, the more dependent it becomes on the production of the owner. The owner takes a break – and so does the cash flow. Duh.
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Marketing. It’s about getting noticed. And I’m indebted to David Peters and his new branding agency “Red Dress” for reminding me that you have to be different to be noticed. The crowd is grey – are your business, your web site, your brand, your literature, your patient journey, your KEDO, your team, your “chocolates on
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This from Afshin, Bita and the team at College Street Dental Practice in Petersfield, Hampshire. If you are going to send something by mail – a Welcome Pack, Treatment Plan confirmation et al – make sure that even the envelope is branded and creates visibility as it travels and curiosity when it arrives.
I had always intended to write a blog post this morning to “celebrate” exactly one year since I decided to end the tolerations that were making my professional life so miserable and strike out alone with very few guarantees. It has been an extraordinary year of activity which began with a month’s sabbatical and followed
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My iPhone rang on Tuesday evening as I drove over Bodmin Moor – and there was Ian Wilson, Co-Founder of Bridge2Aid, wanting to schedule a coaching call later in the week. I asked him where he was calling from and he gave me map co-ordinates. View Larger Map I suppose I ought not to be
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When you are in Taiwan, looking at a total eclipse of the sun, its a big issue. The sky has darkened, the birds have stopped singing, nature pauses. But when you are on the NASA Earth Observatory, looking at the eclipse over Taiwan, its no big thing. and so it is with many of the
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ARE YOU ….UP FOR A CHALLENGE? AMBITIOUS AND COMMITTED TO WORKING HARD FOR GREAT REWARDS? IF SO …WE WANT YOU! Due to expansion, The Polwarth Group are seeking a motivated, enthusiastic, hard-working and committed dental associate to join our forward thinking, friendly and dynamic practice in the heart of Edinburgh. We are a new patient-orientated
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Sometimes it’s necessary to protect yourself from the outside world – so that you will be best able to fulfil your roles and responsibilities when they are genuinely required. It’s Friday, it’s my buffer day – and I am completely burned out after a week of back to back meetings and travel (yes, I know,
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History ‘and another thing“ Shopping List Reflection Capability Statement The Difference Your Investment Call For Action History ”tell me all about yourself in 60 seconds“ ”And Another Thing“ ”what are your current roadblocks and opportunities?“ Shopping List ”if we were to work together, what would be on your shopping list?“ Reflection ”so what I heard
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