The Woman in the Red Dress

It’s about getting noticed.
And I’m indebted to David Peters and his new branding agency “Red Dress” for reminding me that you have to be different to be noticed.
The crowd is grey – are your business, your web site, your brand, your literature, your patient journey, your KEDO, your team, your “chocolates on the pillow”, your disproportionate moments of delight – a “woman in a red dress?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.