Remember CACCU? The term I used to describe “cheap as chips check ups”. My last ezine mentioned that Sainsbury were in the CACCU market in Manchester. Here is Optical Express offering the new patient £15 check-up (reduced from £45) in York this morning. As I mentioned in the ezine – the high street retailers have
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I’ve asked Guy Levine to write a blog post to explain this flip-chart demonstration he gave me yesterday. How anybody in business – coach or dentist or anybody else – can utilise the web to draw people down the funnel from curious to purchasing. Looking forward to the article.
Client emails me overnight as follows: “Anonymous letter to the GDC, about our recent ad in XYZ Magazine, where the phrase – “ABC Dental carries out specialist treatments such as Implants (Dr A) and Orthodontics (Dr B)” Has been construed as misleading in that we have effectively said that Dr A is a specialist in
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Brilliant presentation by Sean Fitzpatrick at the Paddi gig yesterday in Dublin. I learned something! That it is not enough to combine leadership and management (as stated in my earlier presentation) – that you have to add INSPIRATION. I was somewhat indifferent to Sean’s spot at the conference – I’m no big rugby fan. You
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P1 = the right PEOPLE, saying the right things at the right time P2 = the PREMISES, a practice that looks the part P3 = the right products, selling what people want to buy and not what you think they should have P1 + P2 + P3 = P4 P4 = PRODUCTIVITY and PROFIT You
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“So you paid this guy Chris Barrow to go for a walk with you?” It might be a question asked of some of my clients after we have enjoyed a “shoot the breeze” day. Format: We go for a walk for 8 hours (including a lunch stop). Venue: Anywhere you like – can be in
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Wired Tired Expired iPhone versus Blackberry Mac versus PC Filofax versus Dayplanner
For the faint-hearted, this short video contains explicit language that may offend – for the rest of us, enjoy one of the funniest videos I’ve seen for a while…..
How happy am I that the following current or former clients have been short-listed: Most Attractive Practice Ollie and Darsh The Courtyard Huddersfield Most Improved Practice Penistone Dental Care Best Dental Team Cahill Dental Care Centre Ltd Haslemere Dental Centre Private Dentist of the Year Michael Cahill Best Community or Charity Project Aesthetics Bringing me
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Enlarging upon my Tweet of a few moments ago. I’m very much looking forward to meeting over 70 new people today as we bring the “Business School” material to a new IDH region – a typical CB day of holding a new room and making new friends. The challenge that haunts me is the sheer
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