The 3-minute sale

  1. History
  2. ‘and another thing“
  3. Shopping List
  4. Reflection
  5. Capability Statement
  6. The Difference
  7. Your Investment
  8. Call For Action

”tell me all about yourself in 60 seconds“
”And Another Thing“
”what are your current roadblocks and opportunities?“
Shopping List
”if we were to work together, what would be on your shopping list?“
”so what I heard you say was…“
Capability Statement
”first of all let me say that I’m confident I can help you“
The Difference
”if we could achieve the outcomes on your shopping list, what difference would that make to you?“
Your Investment
”to make that difference your investment would be £x – would that be a problem for you?“
Call For Action
”so is there any reason why we cannot get started?“


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.