Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be clear, two-thirds of visitors leave with 4 seconds), if your web site looks like all of those other web sites, you may as well not bother. Given an average
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I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury (they have been attending the Extreme Business Workshop Programme in 2018). Hi Chris, I know you must still be in catch up mode following your big adventure – but I
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Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of the twentieth century. The images and captions to Fougasse’s eight World War II propaganda posters ‘Careless Talk Costs Lives’ were part of the anti-rumour/gossip campaign orchestrated by the Ministry of Information.
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I’m leaving home at 09:00 this morning to meet Ashley Latter at Manchester’s Piccadilly station and begin our train journey to Penzance, Cornwall. We’ll be joined by Les Jones in Birmingham and then will meet Sheila Scott and Simon Tucker down at St Just, Cornwall this evening. Tomorrow morning at Lands End it begins and
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I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for information on Invisalign, how much would you pay me for that? p.s. I need you to know that the majority of those people would be complete strangers
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Well I haven’t won the lottery (which may have something to do with not having bought a ticket, rather than my iPhone not listening to me) but I have switched off Siri on said iPhone and on my Macbook. We don’t have any smart speakers at home (Alexa et al) but I would have been
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The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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Little did I know when I went on to Facebook Live last Sunday evening, that the resulting 1:51 post would go viral. The subject matter was the chaotic launch of the new drop off and pick up zones at Manchester Airport’s Terminal 3 and the subsequent pandemonium in the multi-story car park adjacent to
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. In this case, FTA Media have made a generous offer to donate part
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A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted opening was American Dr. Robert Ritter, who suggested that we had much in common when it comes to seeing social media as a primary way to drive our internal human interest
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