The Facebook Live post that went viral – and what it means for your dental business


Little did I know when I went on to Facebook Live last Sunday evening, that the resulting 1:51 post would go viral.

The subject matter was the chaotic launch of the new drop off and pick up zones at Manchester Airport’s Terminal 3 and the subsequent pandemonium in the multi-story car park adjacent to the terminal.

Perhaps equally important, the whole philosophy of the charge itself – enforcing a blatantly money-grabbing exercise on defenceless passengers and commercial drivers.

As a business traveller, I appreciate that this practice is now widespread in UK airports (and still a disgrace) but at least most of them have created a smooth entry and exit system.

Not so Manchester Airport, whose traffic management has been crippled by the new system, resulting in tail-backs, confusion, stressed out drivers, bewildered passengers and irritated cabbies.

One comment on my thread also pointed out the security and safety risks should anything go wrong.

Thursday morning in Dublin and you can see from the screenshot that I’ve had 129k views and it has been shared by around 3k people.

What you can’t see is that I’ve been receiving private messages from many people (mostly cab divers), thanking me for bringing this situation to the attention of the public.

The Manchester Evening News are posting the story on their web site and it has been repurposed on a number of other forums.

It’s a pity I didn’t mention our charity bike ride!

In the heat (actual and metaphoric) of the moment, I didn’t get my facts 100% correct in the broadcast about the actual charges and penalties but the spirit of the message remains true.

This is capitalism and the free-market economy at it’s ugliest – fleecing customers just because you can, with absolutely no desire to provide a service of use. Rushing through an untested and inadequate system, just so that you can start filling your pockets in time for the summer season.

On another note – here we see the power of Dunbar’s number in operation – a message that is REACHING a huge audience – because it can.

As I keep on saying – your story can travel far and fast nowadays – the only control you have is over what the story is.

A patient testimonial might not travel as far as this post has (and neither does all that stuff I write about the business of dentistry) – but it all adds up – and Google notices that.

You can view the post here.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

3 thoughts on “The Facebook Live post that went viral – and what it means for your dental business”

  1. Well Mr Barrow can i just advise you on a few things.
    1. This is not a new area and it has always been there i have used it for years
    2. You mention there are 2 barriers .. yes at that entrance but there is a second exit you have passed to get there also with 3 barriers in/out.
    3. £4 for 30 minutes and then £6.50 etc no £25 charge exists in this area at all stop confusing people.

    Please get your facts correct if you are going to post out to 1000s. I travel here often . Well done Manchester Airport for clearing the drop off area so i do not miss my flight again and people do not abuse the forecourts.

  2. It’s the same at Liverpool. They subcontract the parking facilities, its the subcontractor who is milking this not the airport authority.

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