As a dental practice owner or marketing manager, you live in a world of data that can be interrogated in order to improve your marketing ROI (return on investment). Google Analytics can tell you how many people are visiting your web site, where from, with which device and exactly how they behave when they visit
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In the past, two-faced was a term used to describe those who presented contradictory opinions to different groups. The objective was to win favour with both sides, presumably to gain personal advantage. (why do I think “politician” when I type that?) Nowadays, we can offer a new interpretation of the term two-faced for those who
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In spite of inaccurate attribution to Confucius and other proverb-makers, the term “use a picture, it’s worth a thousand words” can first be heard in an instructional talk given by newspaper editor Arthur Brisbane to the Syracuse Advertising Men’s Club in March 1911. The context was that those who purchased print media would be engaged
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Surprise is potent. A client or patient will smile or sing about the delightfully unexpected. They will simmer or roar at the disappointingly unexpected. The consequences are disproportionate. There is no leverage any more in being efficient. We expect our transport to be on time, our room to be ready, our appointment to be fulfilled.
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Yesterday was day 28 of 28 of my Positive Focus campaign. I’ve been posting every day to my Facebook profile. The rules are simple: take some time each day to write down the most positive things that happened – whatever the day was like keep a permanent record so that you can look back over
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Hi Chris Have you see this?? Or seen this elsewhere?? Might be worth letting the tribe know that this is out there cos it looks SO BAD! Today I searched “Dentist Edinburgh” in YouTube. http://www.youtube.com/results?search_query=edinburgh+dentist&search_type=&aq=f All the videos are made by the same “Dentists Edinburgh” person. All low quality. AND use the names off all
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Since the New Year began, I’ve had more then on email along the following lines: “Chris What would your thoughts and actions be if a member of your team were to post on Facebook that they can’t wait to start their new job? Wish I could think of something really clever to add as a
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Yes – I am back from holiday and started work again on Tuesday like many others. I’ll admit that I made a mistake – and that was to agree to three straight days of “delivery” – Tuesday and Wednesday workshops and today a practice visit – with literally hundreds of miles of driving between. It
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peace and solitude at my desk this morning, before a long drive to Leeds # you can never win a price war – so you must win the customer service challenge # 400 miles later I’m at Thorpe Park – very tired and about to enjoy a glass of Pinot and a Caesar salad before
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