An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an existing business on the termination of a previous business partnership. My first question was “why?” and he quickly responded that dentistry was his vocation, not his job, and that given he
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Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day to day communication with each other and engagement with the world around us. Facebook, Instagram and WhatsApp dominate social engagement, appealing to different demographics – many is the dental practice I’ve met whose
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Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100 patients a day visited his clinic and that his team averaged 1 Google or Facebook review per day. His point – that a 99% “failure rate” was actually a success strategy because this
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I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this excellent publication. “This is Marketing” is a compilation of many of things we have read in his blog and heard in the “Akimbo” podcast but serves as a timely reminder of his
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There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the End of Treatment Protocol, the MRCREST list and the MRCREST SCORECARD in this blog. The requisite sales aids are freely available from the resources section of my web site
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It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
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There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The risk, of course, being that a certain demographic of listeners won’t understand what I’m on about. For those of us old enough, the idiom relates to what happens when the stylus
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. I’m grounded this morning, at home looking after Annie, whose curious incident of
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I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He is the Principal of a small family-owned practice in a rural area, providing a range of private treatment options – a membership plan and fee per item treatment as required.
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My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can best illustrate by simply showing you a screenshot from the Facebook Business Page of her practice. So, at Winklebury Dental Practice (Aarti’s practice) a straight question from a prospective patient is
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