An interesting conversation with a travelling implantologist yesterday, who revealed that one of his sessions was interrupted by a telephone message, asking him to call a number in connection with “an urgent clinical crisis”. Concerned and confused, he dialled the number, only to discover a head-hunter from a national dental corporate asking if he would
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Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off the crystal meth of digital advertising – or the starvation of no effective marketing at all). Step 1 – convince the owners and the team that their patients are connected to the web, do
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There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient reviews. Google want you to become a star reviewer and are prepared to encourage you to do that via “Google Local Guides” – appointing you as a person of influence if you make the
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I flew Aer Lingus from Manchester to Dublin yesterday (actually, one of those little aircraft that is really operated by Stobart). The two stewardesses did a great job of looking after us – I was sat on Row 1 and my “senior” stewardess was very good humoured – she was telling a fellow passenger that
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So – last day on the road before a week’s vacation including a cottage holiday in West Wales. Gloucester Independent Dental today and an audience of over 100 at Cheltenham Racecourse will be treated to a very eclectic mix of speakers, including a couple of successful hairdressers, the founder of a digital advertising agency and
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In his book “Linchpins”, blogger Seth Godin argues that the best way to progress in an organisation or business is to make oneself indispensable. He created a Linchpin Manifesto which I share with you this morning – a mantra that your very best team members will identify with in an instant and “the rest” will
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This question came in last night from a Practice Manager: Its staff appraisals time, my Principal wonders if you have a different approach or any ideas on this? So, on reading this, I smiled to myself at the memory of conversations in the 90’s that formed my thinking. Technology changes – people don’t change much. You
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My 16-hour stop-over at home was necessary, primarily to avoid the madness of what would have been 11 consecutive days living out of a suitcase. Interesting (at least I think so) that simply by getting back home, turning around a bag full of laundry and enjoying a cheeky glass of pre-dinner red in the kitchen,
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In my last post I speculated on the inevitability of staff turnover and what to do about it. There are around 26 million British-born workers in the UK today, plus a further 5.4 million from overseas. It is estimated that around 5 million workers in the UK are now members of the “gig” economy –
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In 1970, when I began my full-time work as a 16-year old school leaver, I was mentally conditioned by my parents and teachers for the possibility that the company I joined (The Friends Provident & Century Group) could become my employer for life. That after 49 years of diligent endeavour, I would retire in September
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