Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done). Credit where it’s due to Joe Watson, Raashi Tiwari and the whole team at Tiwari Watson Dental Care in Glasgow. https://www.tiwariwatsondentalcare.co.uk/ They have created an excellent web site and, in particular, Joe
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I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would it be like if your marketing budget was NEVER more than £10,000 in a year – and yet your business grew in sales and profits by a steady 20% every year? I
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A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben and Jess, who had attended by workshop a few days before. As I entered, I noticed a large box in the patient lounge with a Facebook logo and a counter. Intrigued
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Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients take the least amount of money to find
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate and encourage word of mouth recommendations. The days of audio – lengthy explanations by the clinician – and print media – letters and unintelligible print outs from practice management software – are fading
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There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you are older. I suspect that, like me, you are less than enamoured with the results but the developers have a viral success on their hands. This may be
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There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels that their opinion gets noticed and their endorsement drives sales. Just in case you were wondering – here are the top 10 in the UK: 1. David Beckham 2. Emma Watson 3. Cara
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position. To satisfy the human interest requirement – simply as
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You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed dentistry forever because, as well as taking pictures of our babies, pets and dinner; we are taking pictures of ourselves (and those we are with). So when my second son
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