Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders.
Instead (or as well as) handing prospects and patients your business card – give them a “Success Story” testimonial card, featuring an existing patient.
If you cover a range of demographics and genders, you can choose a story from a patient “like them”.
Simple and effective = my thanks for permission to give you a free example to download.
You’d be a mug not to download these examples.
Imitation would be the sincerest form of flattery.
03124 Berwick Smile Testimonial Cards v2
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.