When you have positive cash flow in your business: you can publish a set of core values you can make ethical decisions you can applaud the efforts of others you can be a philanthropist you can take the moral high ground and “tut, tut” at those who don’t you can develop a CSR policy you
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Moving on from last Thursday’s pizza-slicing. This morning my 06:15 cab driver to Stockport asked me what I did for a living. Hearing that I’m involved in business development for dentists, he asked me whether dentists in this country made a good living? I replied that “some do, some don’t” depending on their level of business acumen.
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Membership We end our search for 100% Growth with a long-term strategy but one that characterises the “Champions League” practice. Imagine that on the first day of every month, 1,000 patients pay £15.00 into your business account for every full-time dentist working in your business. Then you start work for the month, marketing for new
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The Dental Health Review In the concluding episodes of The 100% Growth System I’m moving away from automation and towards those “orange ellipses” on The Lifecycle Marketing Workflow. Namely, things that the people in your practice need to perfect. Reference back to the workflow will remind you that the contribution made by your team begins
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Opening the Clinical Innovations Conference in June developed into a real challenge when the brief for my keynote session was announced as the title of this post. What followed was a 90-minute presentation which required 3 months of research and preperation. Rather than trouble you with that, here are the bullet points I shared on
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The Smile Check A simple and well established system for engaging the interest of potential new patients as well as existing patients at their dental health review. It is over 15 years since I first worked with a practice who implemented The Smile Check. Here are some tips on the use of The Smile Check
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I began this series with a promise that I would show you how to double: 1. quality traffic to your web site 2. data capture from potential new patients (which means they deposit their email address and give you permission to keep them posted) 3. enquiries from those potential new patients (when they are ready,
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Modern dentistry is a highly regulated and time-starved profession. Whatever your role in the practice, you’ve probably found yourself struggling to fit more work into less time thanks to an administrative burden which always seems to be increasing. These pressures can make your working life far more stressful than it needs to be and can
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Getting serious about recommendations Everyone agrees that recommendations from existing patients are simply the best way for your business to grow. The benchmark test here is whether at least a third of your new patients are coming from recommendations? Historically, the terminology was “word of mouth”, implying that people were talking to each other about
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Digital Treatment Planning You want your business to grow 100%. To do that, you are going to have to embrace INNOVATION – and I’ll define that as embracing ideas that most people will shun because they see too much hard work and no guarantee of return. It’s the INNOVATORS who make the real progress. We
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