Nobody is going to agree to an investment of £60,000+ into digital dentistry without carefully considering the financial consequences. Even though a dentist may be gung-ho about the technology, there is likely to be a long-suffering spouse, practice manager, accountant or bank manager who is going to ask the question: “so what is the value
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20 years ago I walked into my first Showcase at Birmingham NEC, spent the day wandering around, met one person I knew (Jeff Caddick, Castle Ceramics) and then went home, wondering whether dentistry might be an interesting place to hang out. To say the rest is history would be an understatement. The business of dentistry
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We all have our inner demons – the things we are afraid of. My girlie scream at the sight of a sizeable spider in the bath is the stuff of family legend – but nothing scares me more than heights. I used to listen to Wayne Dyer cassette tapes in the 90’s, suggesting that heights
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The new Coach Barrow blog will be here in the next three weeks.
From October I will have room in my calendar for 3 new coaching clients. Why people hire me: To build a £10m micro-corporate on a hub and spoke model To increase sales and profit by 100% in 36 months To recruit, train and coach Business Development and Marketing Managers To design and build a comprehensive
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If you give a 20% discount on a fee per item treatment and your business has a 25% net profit before tax, then because you have given the discount on your retail price, it impacts right down at the bottom line (your variable and fixed costs remain the same) – you may have surrendered 80%
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CBCT and digital marketing? An unlikely combination at first glance but I’m delighted to announce that, in a strategic alliance with KaVo Dental Limited, I’ll be co-presenting a series of free evening lectures in London, Birmingham and Cardiff in June and September this year (see link and brochure below). Places are first come, first served
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The Deal Designer Do discounts ever work in the business of dentistry? I have long been a supporter of the “no discounts” camp. The problem is that a special offer (whether a discount or the infamous 0% finance) should be Plan Z, used as a last resort to get a motivated patient across the line
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Thank you for registering! Reactivation Reloaded Wednesday 27th April, 2016 18:00PM – 18:45PM GMT Please join the webinar from your computer, tablet or smartphone. https://attendee.gotowebinar.com/register/3115236773428008707 You can also dial in using your phone. United Kingdom: +44 (0) 330 221 9914 Access Code: 185-014-670
This week I’m going to share with you a spreadsheet that will take quite a bit of study, practice and getting used to if it is to be valuable in your business. The 7connections Monthly Marketing Report may be the only chance you have to measure the actual ROI (return on investment) on your digital
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