I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Hi, my name is Terry Quinlan. I’m the creative director and founder of
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Two items of news stand out for me this morning and give us a brief glimpse of a possible future in the delivery of dentistry. Item #1 – In my “Wired” e-shot I read: Amazon held its annual hardware showcase in Seattle this week, and WIRED was there to see all the new stuff. In
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Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They are not real patients. So I’d like to ask you a question. How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door? Can I
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Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious things to aim for in your business: Clinical care; Customer service; Profits. What perhaps isn’t so obvious is how the best dental practices actually get there. I’ve noticed a significant
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I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would it be like if your marketing budget was NEVER more than £10,000 in a year – and yet your business grew in sales and profits by a steady 20% every year? I
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The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate and encourage word of mouth recommendations. The days of audio – lengthy explanations by the clinician – and print media – letters and unintelligible print outs from practice management software – are fading
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There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you are older. I suspect that, like me, you are less than enamoured with the results but the developers have a viral success on their hands. This may be
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Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can access The Complete Marketing Course FREE OF CHARGE as a bonus offer with membership of The Extreme Business Club. That’s my sales pitch today – £260. Now let’s talk about
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According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there after all these years – I remember walking to Everest Base Camp back in 1998 and being amazed at the Coke available on our way up (as well as Mars Bars). I’ve just started
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Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest price. The second group are looking for reassurance that this is the right thing for them to do and that you are the right people to do it. I work with clients who
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