A Guest Blog from Terry Quinlan at Pilot Media – Why invest in Video Marketing?

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas.

Hi, my name is Terry Quinlan. I’m the creative director and founder of Pilot Media and we specialise in marketing videos


Here’s a question I often get. Why should my dental practice invest in video marketing? 


Video is no longer just one part of your overall marketing strategy. It’s central to your campaign efforts. Especially your social strategy. Video has absolutely dominated social in the last two years and that trend looks set to continue. HubSpot reports that 80% of consumers recall a video they watched at least a month ago. 1 billion hours of video are watched each day on YouTube and a Hubspot study shows that 72% of customers would rather learn about a product or service by way of video. These are big numbers to ignore. Nicola Mendelsohn (Facebook Europe) even predicted that their platform will be all video and no text by 2021. (Quartz) That may be a stretch but either way you get the idea. 


When someone remembers your video, they also recall your practice, your brand, your people and your story. The most successful dentists typically use dental video marketing because it brings them results and empowers their other marketing tools such as SEO and social media. 


Partnering will a video production company greatly increases the chances of creating the best dental videos possible and telling your story. Thanks to new tech and smart phones, it doesn’t have to cost a fortune anymore. Talk to us about a video. We make business videos, animation, explainer videos, testimonials and motion graphics. 


We’re professional, friendly, enthusiastic and love coffee so let’s start there. 


Have a look at our work at



Sample Orthodontic Practice Testimonial Videos



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.