What happens to good news? The 2-minute John Lewis Christmas Advert 2015 has now been viewed on You Tube over 22 million times. If you are outside the UK or haven’t yet watched it CLICK HERE 720 people have downloaded the advert to their own devices(?). 92,000 people have subscribed to the John Lewis You Tube
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Here’s what happens in most of the practices that I visit. Priority #1 – let’s try and find some strangers to come and see us Priority #2 – let’s try and get some referrals from our existing patients Priority #3 – let’s try and sell additional treatment to our existing patients Enormous sums of money
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The marketing channels through which you attract new patients have undergone a dramatic shift in priority over the last 20 years. Recognising this and taking appropriate action is mission critical in the development of your practice growth plan. Here’s how things have changed: 1995 2005 2015 Direct Marketing 66% 51% 15% Word of Mouth 34%
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It’s difficult to remember a year-end by which I’ve been more prepared for the coming 12-months. Those who follow my personal blog at weekends will know that there has been some soul-searching in answering the question “so what next?”. The ultimate resolution to take a year to think has been a welcome, if unexpected, outcome.
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In 1997 I walked into a dental practice, to be confronted by a sign that read “NHS Patients”, with an arrow pointing to the left. Looking in that direction, I saw a traditional dental reception desk and waiting area (yes – they had a room dedicated to waiting), with the usual dog-eared magazines, kiddies toys,
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What would you do if you won the lottery? Superficially you might give some thought to expensive toys, luxuries and destinations. To setting up some of your friends and family. To supporting your favourite charity. But what would YOU do then? A client asked me that question the other day. I replied that I love
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Yesterday my work was with a budding micro-corporate in North London. The morning meeting was with the Principal and 4 associates. We talked about the simple stuff first. The specific wording required to answer patient FAQ’s chair side. Why are you charging me £4,000 when I can see this same treatment advertised in town for
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Last Friday evening Jon and I enjoyed a lad’s night in and ordered our curry via JustEat from a take-away I have never visited. This morning’s taxi driver was bemoaning the collapse of his private trade, brought on by the growth of Uber. He believes that within 5 years, my cab to Wilmslow Station will
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Back in August, I published a blog series on The 100% Growth System – a step by step approach to growing your sales and profitability by 100% – a bold, outrageous and provocative target. The 14 tactics from that series are summarised at the end of this post. At the conclusion of that summer series
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A week of watching the television news would indicate that telling the truth is out of fashion. The BIG lies are those told by corporations and people in power, motivated by their addiction to “success”. Organisations and brands that we trusted. Individuals who, earlier on, earned our admiration. The small lies are those we tell
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