Revisiting the 100% Growth System

Back in August, I published a blog series on The 100% Growth System – a step by step approach to growing your sales and profitability by 100% – a bold, outrageous and provocative target.

The 14 tactics from that series are summarised at the end of this post.

At the conclusion of that summer series I applied for a job – as your 100% Growth manager.

The details of that job application are also repeated below.

Here’s what happened:

  • I set myself a target of 20 practices to work with for the first 6 months of 2016
  • as of today – 17 practices have interviewed and hired me to coach them on 100% growth

So this post is for two reasons:

  1. I’m taking a moment to appreciate those who have hired me – my best work is happening with their management teams;
  2. I’m offering myself for “interviews” to fill the remaining 3 positions

I’d be happy to attend a telephone interview to begin with and a complimentary face to face meeting if I get past stage one.

Would you like your business to grow 100%?

I’m for hire.

Email me at

Summary of the Job Application

Terms as follows (as amended to reflect today’s date).

  • Job Title – 100% Growth Manager
  • Start Date – 1st January 2016 or ASAP after that
  • Duration – 6 months
  • Salary – £1,200 pcm (including VAT). Your total investment = £7,200
  • Benefits – I do not require any health insurance, or a pension, or life cover, or expenses or an invite to the Christmas party
  • Working conditions – I don’t need a desk, a chair, a telephone, a computer, a uniform, a locker or any business cards – oh, and you don’t need to be nice to me
  • Attitude – I’m a business survivor and I know how to grow your business by 100%
  • I’m not scared of getting my hands dirty
  • In June 2016 I will resign on a month’s notice and ask you to provide a reference for my next Employer – or I’ll want you to ask me to stay another 6 months – either way I’ll want you to say that I’m worth it because I helped your practice to start the process of growing 100%.

Summary of The 100% Growth System

Tactic #1 – hold accountability meetings face to face with your SEO, Digital and Direct Marketing providers EVERY MONTH AND PREFERABLY FACE TO FACE and ask them the golden question.

Tactic #2 – lead your team in actively asking for emails, social connections, testimonials, referrals and networking invitations

Tactic #3 – The Lifecycle Marketing Workflow

Tactic #4- create White Paper downloads on your web site for all of the major treatment modalities that you wish to broadcast

Tactic #5 – embed White Paper offers into your existing email newsletters

Tactic #6 – complete internal web forms for all new patient enquiries and up-sales to existing patients

Tactic #7 – create reactivation sequences for dormant treatment plans.

Tactic #8 – create a CRM software-based recall system that encourages up-sales and referrals

Tactic #9 – get trained and adept with Digital Treatment Planning

Tactic #10 – implement The 12-Point Recommendation Checklist

Tactic #11 – demonstrate Passion and Leadership on a daily basis

Tactic #12 – use The Smile Check

Tactic #13 – use The Dental Health Review System

Tactic #14 – grow a strong membership base


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.