We’ve been offered a quarter page advert in a local lifestyle magazine – I have to give an answer by end of play today – should I say yes? I’ve been considering a radio advert – do you think it’s a good idea? Should we spend more on our PPC campaign? What do you think about
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The Island with Bear Grylls began its third (UK) season on Monday night and I found myself shouting at the TV screen again as unwise decisions were made by people who could have known better: “Yeah – if you feel sick I suggest you drink some more of that eggy water from the stagnant pond” –
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A date for your diaries here if Tooth Whitening is part of your marketing and product mix (or you want it to be a more valuable profit centre in your business). The BDA have put together what could be described as the most comprehensive one-day conference on the subject, with the following learning objectives: Confront
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I was delighted to be asked to open the Spring Meeting of the OSG on Saturday and impressed with the turn-out in London’s Regents Park and an extremely well organised event. Predictably, yours truly was talking about Lifecycle Marketing in the digital age and it was soon clear that many in the audience have a long
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Over the years I have facilitated a number of Mastermind Groups both inside and outside of dentistry. I’m thinking of doing that again in dentistry later this year, simply because I can see that (like a mountain to conquer) “it’s there”. I’m looking at Millennial Dental Principals who are looking to accelerate their growth (as
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The question is not “how does this work?” The correct question is “who do I know who knows how this works?” Delegation. The question is not “how do I motivate people?” The correct question is “how do I create an environment in which people become motivated?” Leadership. The question is not “what do I say
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There is growing evidence that 2016 will be the year that the UK will evolve beyond Digital Marketing, Digital Smile Design and Digital Practice Management into the fully-integrated Digital Dental Practice. A future in which every item of equipment in your practice communicates with every other item, in which every step of the patient journey,
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The fact that I joined my friend Gary Chapman from Portman Healthcare for our annual Christmas dinner last night (at the delightful Hawksmoor in Seven Dials) is an indication of just how busy both of our calendars are right now – a happy dilemma. I’m perversely grateful to Gary – for successfully acquiring a number
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Do Not Disturb We hang the sign on our hotel room door when we want to be left alone. How often do we hang that sign outside the door to our everyday lives? We use Google Calendars to keep track of where the client-facing team are on the planet. Individually we have our calendar preferences
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