It’s only Thursday morning and, already, quite a week of meetings and emails: the web developer who tells his client (and mine) that the client is fired after he has taken £5,000 and done 3 pages of a web site, consistently late for deadlines and shoddy work. (I’m tempted to say “caveat emptor” – the
Read More
I’ve been recruiting people (and helping clients to recruit) since 1985. Over the years I’ve worked with numerous psychometric testing systems – DISC, Myers-Briggs, Kolbe et al. I’ve read hundreds of CV’s (still amazed at how poor some of them are). Attended dozens of interviews. Still made the wrong choices – sometimes catastrophically wrong. Because……
Read More
Attraction Marketing became an understood concept in 2012. As a term it defines a specific method to gain patients through the internet. The idea is that, with an online article or blog, or by using platforms such as Google, Facebook and Instagram, you can generate traffic to a designated page where people who are already interested in your product
Read More
Did you see the BBC News story CLICK HERE about the mystery war veteran whose photograph has gone globally viral? I’m not going to repeat the detail of the story but it makes for a fascinating read, including the ludicrous and innacurate claims that have been as to his nationality, background and history. I couldn’t
Read More
There is a lot of confusion in the world of digital marketing that can lead the unwary to an inaccurate conclusion about financial and relationship ROI. One area of confusion is in understanding the differences between three types of provider in this landscape: The Optimiser The Advertiser The Marketer The Optimiser works to get your
Read More
Reminders your monthly email newsletter reminds prospects and patients about other people whose lives you have changed for the better Recalls your recall system is an opportunity to say thank you to your existing patients for their loyalty, to repeat the benefits of regular attendance, to request referrals and to reveal what “people like them”
Read More
Inexorably, dental practice marketing and patient management is moving on-line. Everywhere I travel (and I travel everywhere), those who are resistant to change tell me that prospects and patients in their post code: don’t have smartphones don’t use the internet don’t have email addresses don’t shop on-line Whether you are in Marylebone or Macclesfield, there
Read More
Every week I am asked “how can I motivate my associates to generate more private sales?” You cannot, of course, motivate people. You can only create environments in which motivated people perform. A motivated associate is one who either wants to become a better dentist (either all the scout badges for clinical dentistry or an
Read More
The 10X SOI Digital Marketing System Over the next few weeks I’m going to create 4 posts, highlighting the areas of work in which I’m getting the most effective results for my clients. The series will take the form of 4 self-assessment tests that you can take in just a few moments but that will
Read More
As from today you can download my latest e-book, a step by step guide to growing your practice sales and profitability by 100% in less than 36 months. This is the readable version of the growth coaching I’m doing with my top 21 clients, with whom I meet on a monthly basis. We are seeing
Read More