thinking business

Human Interest Marketing – Part 4

The purpose of your SEO (yesterday’s post) is to direct curious (and, preferably, pre-qualified) people towards your web site. In future instalments of this series, I’m going to share with you tips and techniques to increase the flow of those people to your web site via social media management, blogging and your newsletter. In fact, we
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Human Interest Marketing – Part 3

Let me begin by saying that I know nothing about the science of Search Engine Optimisation (SEO). A term which I suspect most people who run their own business would use at least weekly and about which we all seem to know enough to be incompetent and seldom more. SEO is like life insurance. We
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Human Interest Marketing – Part 2

Your web site has to capture the attention of those who buzz by. Around 2007 I invested time with Krishan Joshi and the team at Dental Focus in listing the essential ingredients of an effective web site. The Dental Focus home page still contains that material and a new, updated version is in the pipeline
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Human Interest Marketing – Part 1

I’m going to spend the new few days creating a mini-series on the subject of Human Interest Marketing (HIM) – a philosophy that begins with the following mantra your most powerful marketing collateral will be the stories you can tell about the people whose lives you have changed for the better We live in
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Things about dental practice marketing that I believe in (and some things I’m not convinced about)

Based on the last 6 months of listening to my clients…… Things about dental practice marketing that I believe in A well constructed web site with video showreel introduction to the premises and team no stock photos anywhere free guides that can be downloaded in return for email addresses and permission to add the
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A pause for thought on the subject of balance

Is what you do for a living the same as what you do for a life? I’m frequently asked to comment on “the best business decision I ever made” and always respond with the resolve in 1996 to take 12 weeks vacation every year, whilst I was co-parenting a young family of 5 children. My
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The point when you need a Phillippa

Looking back to 20th September 2008 I had just started working 4 days a week as Director of Private Sector Development with Integrated Dental Holdings Ltd. In May of that year, the CEO David Hudaly spoke to me at the Manchester BDA conference and explained that IDH had acquired around 35 private practices along with (then)
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Recruiting the “stand out” business manager

The word “business manager” is important here. I don’t consider it part of my scope of practice to comment on the performance of a clinic manager – that would be the person responsible for issues like compliance, governance, supplies, rota and team well-being. To a large extent the role of clinic manager is an echo
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Initiative

I want to tell you about a young lady who approached me at The BDIA. I was immediately fascinated by her story. She is English based (and speaking) and was unable to get a place in a UK dental school – so she went to Hungary under her own steam, learned the language whilst there
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The Marketing Champion

I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here. We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion. The pre-requisite is based on
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Barry Robertson on Conversations with Chris #4 – Living The E-Myth for real and putting wells on wheels – an interview with Shaz Memongreat podcast very interesting man and well done to him on his vision
Chris Barrow on Keeping countMorning Joe GDP referred patients - 85% should take up treatment Patient referred patients - 66% Direct advertising and walk-in
Joseph Watson on Keeping countWhat are the industry benchmarks here for the likes of lead generation and conversion here Chris? (Without using paid google/facebook
Sharon Jardine on It’s good to be nervous when you are doing your best workI hope the warm up show went well! See you at the main event tomorrow!
Mandar Joglekar on The Team Approach to Dentistry – two free downloadsGood idea. Patients need prior intimation about the change happening in the practice! Beautifully drafted letter. Thank you!!