Things about dental practice marketing that I believe in (and some things I’m not convinced about)


Based on the last 6 months of listening to my clients……

Things about dental practice marketing that I believe in

  • A well constructed web site with
    • video showreel introduction to the premises and team
    • no stock photos anywhere
    • free guides that can be downloaded in return for email addresses and permission to add the subscriber to a newsletter database
    • on-line booking
    • live chat (when there is someone live!)
    • links to social sites
    • lots and lots of patient testimonial videos
  • SEO done properly with specific instructions on
    • treatment modalities and
    • locations
  • Social media management full of human interest stories
    • created on Facebook
    • repurposed across other social channels
      • Instagram
      • Twitter
      • Linkedin
    • requests to “check in” on Facebook (for charity) and to respond to the subsequent automated review request (for charity)
  • A weekly practice blog full of human interest stories – up to 250 words
  • A monthly email newsletter full of human interest stories – up to 1,000 words
  • A morning huddle to discuss the day list and identify patients with human interest stories or those at the end of treatment
  • An End of Treatment Conversation that requests
    • selfies
    • reviews (with an explanation handout)
    • video or written testimonials
    • plan membership
  • Weekly marketing meetings
  • Treatment Co-ordinators
  • Marketing champions

Things about dental practice marketing that I’m not convinced about

  • Paid digital media
    • Google advertising
    • Facebook advertising
  • Newspaper advertising
    • except for a few specialised subjects i.e. dentures
  • Automated email marketing systems that are not controlled in-house
  • Team members trying to squeeze marketing on top of other responsibilities, especially reception and nursing



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.