When you have pressed the play button just allow 30-seconds for the video to load – be patient!
I was in Belfast the morning of the Brexit result. Here I am in Belfast again this morning, visiting the same practice – the lovely folks at Creative Smiles. Me being here clearly isn’t good for world history. Soz. What do you and I do in these circumstances? I can imagine that social media, the
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Brexit happened because apathetic Millennials couldn’t be bothered voting for us to stay in Europe. If Trump wins, it will be because apathetic Democrats think Hillary has it stitched up. Referendums and elections are frequently decided by the people who don’t show up. The success of a business is frequently decided by the team members
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Today a break from the business of dentistry to mention the launch of the 7 Explorers summer 2017 expedition to the volcanic mountains and dense jungles of Sumatra. You can read all about it HERE. If you would like to read further issues of the proposed quarterly email newsletter from 7 Explorers, featuring stories from
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The morning huddle. At worst – there is no morning huddle: we all start at different times we cannot get everybody to arrive at the same time if a patient wants to be seen at 07:30 in the morning – we come in – so we cannot attend a morning huddle we have specialists arriving
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A critical moment in Human Interest Marketing is when the patient has reached the end of a course of cosmetic treatment and are about to experience the reveal of their new smile. Sometimes, as in the case of orthodontic treatment, this is a very dramatic occasion – at other times more subtle. This is the
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Here’s where I am going to suggest that the flagship of the fleet in your marketing collateral is your monthly email newsletter. Yes – that important. This follows on from my previous comments about your weekly blog (also high in importance). Your blog and your newsletter are the places where you can expand into detail
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In dentistry, I recommend that your blog is published once a week. Please don’t only publish blog posts about how to floss, the dangers of periodontal disease and how implants work. Can we remind ourselves of that old phrase: people don’t care how much you know until they know how much you care….. Back to
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Having sung the praises of Facebook as your primary social platform, I want to make mention of the term “re-purposing”, which simply means making sure that those valuable human interest posts appear across other relevant social media platforms. There’s no account for taste in this matter and I’ve found that even though the overwhelming majority
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In the week in which Twitter announce that they are closing down their video application Vine as they post losses of over $100m for the company’s last quarter, Facebook announce sales approaching $7Bn for the quarter and profits of almost $3Bn in the same period. I wonder whether Dr. Zuckerberg has recovered from his son’s
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