The Marketing Champion

I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here.

We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion.

The pre-requisite is based on attitude, not skill, as we can train the latter.

Of course, like any other client, they have a challenge getting “buy in” from some other team members – that’s a normal day at work – but slowly and surely we are making a difference.

Take a look at this summary of the role and ask yourself 2 questions:

  • do we do enough of that internal marketing in our business?
  • if we were going to appoint somebody to that role, who would the natural choice be?

If you need help training that person, let me know.






Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.