I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here.
We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion.
The pre-requisite is based on attitude, not skill, as we can train the latter.
Of course, like any other client, they have a challenge getting “buy in” from some other team members – that’s a normal day at work – but slowly and surely we are making a difference.
Take a look at this summary of the role and ask yourself 2 questions:
- do we do enough of that internal marketing in our business?
- if we were going to appoint somebody to that role, who would the natural choice be?
If you need help training that person, let me know.
