Based on the last 6 months of listening to my clients…… Things about dental practice marketing that I believe in A well constructed web site with video showreel introduction to the premises and team no stock photos anywhere free guides that can be downloaded in return for email addresses and permission to add the
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Is what you do for a living the same as what you do for a life? I’m frequently asked to comment on “the best business decision I ever made” and always respond with the resolve in 1996 to take 12 weeks vacation every year, whilst I was co-parenting a young family of 5 children. My
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Looking back to 20th September 2008 I had just started working 4 days a week as Director of Private Sector Development with Integrated Dental Holdings Ltd. In May of that year, the CEO David Hudaly spoke to me at the Manchester BDA conference and explained that IDH had acquired around 35 private practices along with (then)
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The word “business manager” is important here. I don’t consider it part of my scope of practice to comment on the performance of a clinic manager – that would be the person responsible for issues like compliance, governance, supplies, rota and team well-being. To a large extent the role of clinic manager is an echo
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I want to tell you about a young lady who approached me at The BDIA. I was immediately fascinated by her story. She is English based (and speaking) and was unable to get a place in a UK dental school – so she went to Hungary under her own steam, learned the language whilst there
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I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here. We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion. The pre-requisite is based on
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Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
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Nobody is going to agree to an investment of £60,000+ into digital dentistry without carefully considering the financial consequences. Even though a dentist may be gung-ho about the technology, there is likely to be a long-suffering spouse, practice manager, accountant or bank manager who is going to ask the question: “so what is the value
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It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
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Don’t shoot the messenger but someone famously said that if a committee were convened to design a horse, it would end up a camel – totally functional but ugly as hell. One of the biggest challenges facing any organisation that is growing rapidly is to avoid that trap and the more obvious consequences including (as
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