USP’s in independent dentistry – what separates the great from the good – a free Friday download

What makes a dental business stand out from the crowd?

What are their unique selling propositions?

I was recently musing on the strategies and tactics that differentiate the absolute greats in the business of dentistry from the good and the rest.

Out came my Livescribe pen and the magic Moleskine notebook so that the list could begin to take shape.

This involved thinking about the truly great clients I’ve been blessed to work with over the last 20 years.

Before completing the list I also asked my existing clients if they had any additions – some of them originated there (and thank you).

Available here as a free download is a list of 27 habits against which you might like to check your own business.

If any of the USP’s require further explanation, just email me at and I’ll happily explain.

If you can think of anything I’ve missed, please do tell as I can update and add to the list very easily.

You can download USP’s in independent dentistry here: 02257 CB USP’s in Independent Dentistry FINAL

This infographic will also shortly be available as a free download from my web site, along with a number of others that I’m developing as a library of business sales aides – you can view that library HERE.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.