Today, the sheer unadulterated pleasure of working ON my business with no face to face meetings, no Skype calls and no telephone. A day in The Barrow Bunker. I do love working IN my business because that’s how I fulfil my calling, it’s where I observe the best and worst systems and people, where I
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“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what
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You can’t do it all by yourself. There’s too much to do nowadays. You have to delegate. Let’s just spend a moment thinking about that. Step 1 Take a sheet of paper. Draw a vertical line down the middle. Left hand column – title – ONLY ME – things that only you can do/must do/should do.
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Yet again, yesterday, examples of the need for patience in business building. Patience. A delightful conversation with a prospective new client who has been “following my stuff” for years, has embraced many of the ideas we have shared here and across other channels – and finally felt the need to connect with me personally and
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During a long conversation with a trusted friend I was asked two questions: What fascinates me the most? What makes people tick The application of technology in our daily lives The Business of Dentistry Creating content that helps people to evolve How social media is changing the way we live Learning to be a better
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A great question was posed in a recent Seth Godin blog post: does your client see you as a temporary cost or as a crucial partner? Switch the word client for patient and the same rationale applies. A temporary cost is the chap who comes to fix the plumbing, a cab driver, the lady you
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There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians are how many different types of dentistry that you deliver how fancy your digital equipment is how many post-graduate qualifications you have how many awards you won If you are looking for
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A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging attendance at both of my daughter’s graduations this month via Facebook Messenger. The same channel through which I communicate with all 5 of my adult children, arrange social and fitness events in
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Yesterday’s Compulsory Basic Training with the good folks at Cheshire Biker Training was a useful reminder of how best we learn things and how we overcome our fears. I’ve never ridden a powered bike before in my life and so approached the day with a mixture of anticipation and concern. It was, like Sunday’s Ultra-Marathon,
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Well I ticked the box on the 35-mile Ultra-Marathon yesterday (my 25th marathon distance) and satisfied myself that ordinary marathon running is my distance and that I will not be doing that to myself again. At the start of the run I was chatting to runners who regularly smash out 50 and 100-milers – hats
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