How rare is it to see a principal or a team who are proud of their brand? I want to see and hear the following: Proud – of the brand that has been created Precious – about any feedback Passionate – about making the brand visible I mentioned, in last week’s ezine, the new web
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Here’s a question from Harry Singh at Aesthetics in Hatfield: Hi Chris, We have a pub across from T-Mobile. A lot of the corporates go their for lunch. We are trying to promote ourselves to these lunch time customers, however since it is a chain of pubs, they do not allow any companies to advertise,
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A thank you to Kimberly Black for bringing to my attention Instapaper – a ridiculously simple web page that allows you to add a bookmark to your menu where you can store web pages for “reading later”. Click here

My head is spinning with “bright shiny objects” – opportunities in the market: building private sales within the existing IDH portfolio building private sales within the existing IDH orthodontic business looking for selective acquisitions encouraging the use of technology to facilitate good conversations and a strong brand developing strategic alliances to fill the vacuum that
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The results are here CLICK and I have to say a genuinely warm-hearted “thank you” to all those who cast a vote. I was chatting to Annie about the poll last week and mentioned that I had zero expectations this year, because I have not made one single mention of the Top 50 in any
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Justin writes: Cut a long story short, I just ordered a few bits from Viking direct, when I got the order it came in a box, but with the box came a “New customer” pack. It was just a postal bag and in it was a letter of introduction a product catalogue and a few
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Here’s a sound bite of the “give-away” offer that Liverpool’s independent radio station were offering a few weeks ago. An example of how to get yourself noticed! aintreegiveawaymonday

If you do enjoy referral business, its more important than ever to keep your referrers entertained, educated and informed. If you don’t, your referrals will dry up as the principals become ever more inward focused. James Hamill at Blue Apple in Northern Ireland knows this, which is why he and Sonya have created a year-long
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Sound quality isn’t brilliant – but it’s a nice little chat about his BNI intro and his experience at the show on Friday. 2:45 by the way.

Conversation with a dentist the other day who is opening a brand new private squat in a few months time. Should I invest £43,000 plus VAT in a laser drill? I listened as he extolled the virtues of “pain free dentistry” – he and his partner had even gone to the trouble of canvassing opinion
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