If you do enjoy referral business, its more important than ever to keep your referrers entertained, educated and informed.
If you don’t, your referrals will dry up as the principals become ever more inward focused.
James Hamill at Blue Apple in Northern Ireland knows this, which is why he and Sonya have created a year-long syllabus of:
- professional networking events (CPD) on clinical subjects
- Business development meetings with guest speakers (including my good self a few weeks ago)
- Social events to have some fun
Keep them engaged and they will keep sending you referrals.
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.