Are you proud of your brand?

How rare is it to see a principal or a team who are proud of their brand?
I want to see and hear the following:

  • Proud – of the brand that has been created
  • Precious – about any feedback
  • Passionate – about making the brand visible

I mentioned, in last week’s ezine, the new web site at The Courtyard in Huddersfield.
Do you think Marcos’s team are proud, precious and passionate about the work that has been done?
I’ll bet they are – and that their pride manifests itself in all aspects of their customer service.
A brand is like a regimental standard – a flag to rally around.
It’s not just about funky logos and smarmy strap lines.
It’s a culture, an ethos, a way of professional life.
Essential – and attractive to the right type of patient.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.