The first meeting of The Twenty

Today the first delegates will be arriving at The BDA in London for 2 days of meetings as members of my exclusive Twenty. When I launched the Club back in late July, my commitment was to allow no more than 20 practices into this group – people with a bigger future. I did not expect
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Your shop window

Previously, I have shared the various components of a good practice web site (see my series on Krishan Joshi’s web site) CLICK HERE Since those videos were recorded a couple of years ago things have changed – and I would add a further “P” to the top of the list. PAUSE Your first challenge is
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Everyone is a winner

Allow me a moment of self-indulgence after yesterday’s Chester Marathon – nowhere near my best time but a combination of my work schedule and a niggling injury put paid to my hopes of a sub 4:30 – there will be other days.. I am reminded of a framed picture in The Bunker which reads: A
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Standing out from the crowd

The Footprint What is your specialist area of knowledge and expertise? It is no longer sufficiently differentiating to call yourself “a dentist” or “a consultant”. The people who matter recognise and need your unique ability. Dentists – Implants, Ortho, Endo, Perio, Aesthetics. Consultants in Sales, TCO, Front Desk, Strategic Planning, Profit Growth. The Voice Which
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The Campbell Clinic

Of course I am going to rave about The Campbell Clinic – I was present when this was a possibility in Colin Campbell’s imagination and I have been privileged to see that vision become a reality. Attending last night’s launch to the regional GDP community in Nottingham was a great pleasure, sharing the stage with
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I am Pilgrim

I Am Pilgrim by Terry HayesMy rating: 5 of 5 stars The skill of Terry Hayes as a screenwriter shines out as the only debate is likely to be “who will play Pilgrim” in the Hollywood version? An excellent fast-paced thriller – former USA spy is brought out of retirement and solves a trail of
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If dental marketing was not allowed..

Imagine a world in which: you are not allowed any prominent signage or advertising either outside your practice or in any media channels you are not allowed to promote your services via the internet or external print media any form of overt marketing activity is frowned upon by the dental regulators networking is regarded as
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The Innovation of Loneliness

Invest 4.5 minutes of your day in watching this video – it says everything that should be said by those who “oppose” the inexorable growth of social media. Here is the argument that you can refer to every time you want to say that social media is a modern curse. No doubt a similar statement
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Boost your marketing by working effectively with the local press

The statistics seem to indicate that sales of national newspapers are heading down (except The Sun), whereas there is ongoing interest in local newspapers. We are drowning in multi-media global news and yet equally interested in what’s happening in our suburb, town or village. Developing good relationships with independent local newspapers (and radio stations) can
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Connection and Engagement

Sonya Hamill from Blueapple Dental and Implant Team was telling me yesterday about the steady flow of new patients that are now arriving via their Facebook page. They have doggedly worked at getting “likes” which stand (this morning) at 1,873 and, as predicted, once the number of pops over 1,000, there seems to be a
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