A client sent me a link over the weekend to a cut-price web site in his city, offering a 59% discount on short-term ortho at a neighbouring practice. Understandably, the question followed “how would you deal with this?” The chap in the photograph dealt with exactly the same problem in 1890. John Ruskin was the
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The Hydrogen Sonata by Iain M. BanksMy rating: 4 of 5 stars The challenge is to find the time and space to appreciate Banks’ brilliance. My travel schedule for the last 5 weeks or so has been tough going and I have often opened The Hydrogen Sonata late at night after a 17-hour day and
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I’m sat on the train from York to Manchester after a monthly meeting with Gary Dickenson at his team at Cfast, planning their “bigger future”. Big revelation this year has been the opportunity that train travel brings to stay way ahead of the “incoming” and also have the time to create content and THINK.
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I was recently asked to submit an article to the new A-Dec magazine Utopia on the future of smartphone connection in dentistry. At last week’s BDTA I was especially interested to see how developers are embracing mobile technology, not just from the “mobile-friendly” web site but through to on-line appointment booking, social media integration in
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Strategic thinking and planning is about visualising a future horizon and then working towards that horizon, knowing that it doesn’t exist in reality. There is no “finish line” – if that were true, the Branson’s and Sugar’s of this world would have retired long ago, rich as Croesus, to play with their toys. Entrepreneurs never
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Please accept our invitation to join what promises to be a very memorable occasion. An evening to remember in Manchester with Ashley Latter and Chris Barrow. and drop an email to Ashley if you would like to join us. Who is invited? Everyone we know.
We have all read about the Roger’s Curve and how business is driven by the innovators and the early adopters. I’m asking myself who is at The Showcase? are there innovators exhibiting – or market leaders exhibiting innovations? are there early adopters attending? My observation is that the innovators exhibiting may be in the wrong
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Why not take a leaf out of the book from Neil Cooper at Crossbank Dental Care in Kendal, Cumbria? Negotiate a deal with a nearby local cinema to broadcast your advertisement every day – and also offer free cinema tickets to patients and prospective new patients as an unsolicited “thank you” for referrals and business?
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Lead (new patient) generation is a compulsory and never-ending activity. The best time to dig a well is when it is raining – wait for a drought and you are too late. So – I constantly nag my clients to keep digging the well when it comes to marketing activity. At 7connections we supply a
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This is an updated version of a post originally created in July this year – a reminder of what we have been doing here in London these past few days – and again today, meeting with Practice Principals. I’m creating an elite community of Chris Barrow/7connections clients: “The 20”: You already own either a established
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