Standing out from the crowd

The Footprint
What is your specialist area of knowledge and expertise?
It is no longer sufficiently differentiating to call yourself “a dentist” or “a consultant”.
The people who matter recognise and need your unique ability.
Dentists – Implants, Ortho, Endo, Perio, Aesthetics.
Consultants in Sales, TCO, Front Desk, Strategic Planning, Profit Growth.
The Voice
Which individual is the voice of your organisation?
Bland corporate messages are of no consequence.
The people who matter want an individual with an opinion.
“I believe in minimal invasive dentistry”
“I believe in the future of the independent sector”
The Reputation
What do people (that matter) say about you when you are not there?
Its the “that matter” bit that matters.
20% of the crowd will love you – and they will openly tell you and the world.
“She is a great dentist and a lovely person who genuinely cares”
“He is a great coach who goes way beyond the line to help his clients succeed”
20% of the audience will dislike you and they will never tell you to your face – only ever whispers in corridors.
“What does a fancy award in London for his glitzy new practice mean anyway?”
“Focus on his failures, not his successes.”
60% will not care.
Play to the people who love you – the rest don’t matter.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.