We have all read about the Roger’s Curve and how business is driven by the innovators and the early adopters.
I’m asking myself who is at The Showcase?
- are there innovators exhibiting – or market leaders exhibiting innovations?
- are there early adopters attending?
My observation is that the innovators exhibiting may be in the wrong place, as the show may be largely populated by the late majority?
Please discuss – I would love to be wrong on this.
By the way – I’ve loved the show today, as a networking event it rocks.