Using Cinema advertising

Why not take a leaf out of the book from Neil Cooper at Crossbank Dental Care in Kendal, Cumbria?
Negotiate a deal with a nearby local cinema to broadcast your advertisement every day – and also offer free cinema tickets to patients and prospective new patients as an unsolicited “thank you” for referrals and business?
Simple and effective.

Tony Wilkinson
Red Onion Video
Kendal Cumbria
015397 33231


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.