Lead (new patient) generation is a compulsory and never-ending activity.

The best time to dig a well is when it is raining – wait for a drought and you are too late.

So – I constantly nag my clients to keep digging the well when it comes to marketing activity.

At 7connections we supply a marketing template spreadsheet, dividing the year into 12 months and planning activity for every month.

On this subject, I was asked last week to supply 12 themes for a full year of marketing.

Here they are.

Imagine that on the 1st of every month you:

• change the home page of your web site to highlight the theme
• ensure that your social media posts are parables connected to the theme
• direct any Google direct-marketing to create leads for the theme
• create min-referral cards related to the theme – and make your referral requests specific – “if you know of any family, friends or colleagues who would be interested in this theme, please pass this card to them”
• alter your A-board, signage, advertising and/or radio advert to promote your theme
• train your front desk and TCO team to answer FAQ’s on the theme
• mentor your clinicians to talk to patients about the theme

Exhausted at the thought?

Don’t forget to delegate all of this to a marketing manager (full or part-time).

Please, though, don’t abdicate – no longer an option.