There are performing poodles who jump through rings of fire, lion tamers who hold their fierce captives at bay, uni-cycling jugglers who manage to keep their bodies balanced and all the balls in the air, trapeze artists and tight-rope walkers who nervelessly defy gravity – then, of course, the clowns; some happy, some sad, dedicated to
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Here’s a starter list – can you add to it? People who use mobile phones whilst they are driving – we should be allowed to shoot them on sight Organisations who try to call me with “Unknown” or “No Caller ID” on my phone – can I make it absolutely clear that I will NEVER
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I don’t need one. I just want one. Having watched Jony Ive’s preposterous introductory video (surely the most impressive piece of voice-over garbage created in the history of marketing), I still want an Apple Watch. I have a watch – in fact I have more than one watch. My beloved Omega Seamaster Planet Ocean cost
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First – a couple of definitions from Wikipedia: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to
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The term “white paper marketing” has been coined by industry to describe what happens when a curious prospect downloads a resource, usually free of charge, from your web site in return for depositing their email (sometimes more) and permission to keep them alerted to future events and offers. The rationale comes from the “Lifecycle Marketing”
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At 7connections we work with a number of businesses who supply key services to dentistry. Below is a list of companies that we work with closely and are happy to recommend to you JSP Media Group – corporate video production To showcase your practice on video in a way that will attract new patients, you need
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What matters most? Normally, at this point, there would be a heart-rending plea that health and happiness are more important than business success. It’s true – but unfortunately only for the normal people out there. We X-Men and X-Women are cursed. We are called to quest. For us – what matters most is BALANCE. When
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Wisdom The Native Americans have a phrase that: “wisdom enters through the wound” The main reason for you to attend dental trade meetings is that you will meet and make friends with a lot of very wise people. People who have lost their shirts in dentistry, have been screwed over by partners, abandoned by banks,
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People There never will be enough – so make sure you use what you have sensibly. You might think from the comments above that I regard “everyone else” as an enemy. Not so – I have worked with many women in business who have been assisted by a loyal team of wonderful men and
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Money There never will be enough – so make sure you use what you have sensibly. (notice the repetition?) It’s a fact that 9/10 start-ups fail because they run out of cash. I’ve started more then one under-capitalised business in my time and there is little that is more soul-destroying than starting or buying a
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