Ideal for principals, business managers, marketing mangers and practice managers, the Ultimate Marketing Academy is: • 1 year programme • 4 face-to-face meetings • 12 months email support and on-line meetings • 24/7 access to resource library • 365 days of measurement and tracking • 100% money back guarantee Find out more: http://www.coachbarrow.com/new-blog/ultimatemarketingacademy/
A stretch of the Trans-Pennine Cycle Path, this between Warrington and Altrincham and following the remains of an old railway line closed down by the infamous Dr Richard Beeching in 1963. As a result of his independent report, the UK lost 5,000 miles of railway and 2,363 stations due to the then competitive pressure of
Read More
With so few weeks to go to the end of the year, one might almost cry “too late!”. So let me assume that your marketing plan isn’t written in stone yet (99% of the audience?) and offer some thoughts on how to plan over the next few weeks: 1. Understand what marketing actually is I
Read More
I’ve been complaining to my clients recently. Why? Because they are not asking me to do enough work for them. Strange isn’t it? They pay me lots of money to be their dental business coach and then don’t show up – rather like that January gym membership that we sometimes buy – and then realise
Read More
Over at Ashley Latter’s training centre the other night (with our Jon) to support Cahill Dental Care and their Study Club evening. It was nice to be in the audience for a change and also to admire Ashley’s professionalism and experience. We reminisced over how many years have passed since I saw his two-day course
Read More
A lot of people will tell you that they are in sales. In reality they are just in account management. The only real sales people are those whose income depends on making sales. Affordable, appropriate and approved, ethical sales. Self-employed, commission-only. They are the real sales people. I’ve seen some people go commission-only and then
Read More
The answer is 5% of gross sales. A quick distinction. Advertising is product placement: we do whitening we do veneers we do same day crowns we do short-term ortho we do implants we do sedation We live in a world of advertising. I dare you to spend just one day counting up the number of
Read More
I have spent most of my adult life, defining my success and my self-worth by measuring how busy I am. Rushing around the country. Posting on social media from hotels, airports, stations, practices. Getting up early and finishing late. Pushing body, mind and spirit to the limits. Developing a super-human reputation: “I don’t know how
Read More
Before I start…… I know that there is an “on/off” switch – just the same as the one on my TV. But aren’t notifications one of the more irritating inventions in the recent years of the internet? Mind you, it was always thus. Notifications is just a new word for interruptions. Many years ago I
Read More
I recently met with Sandy Sanderson from Extreme Expeditions, to talk about his passionate work in exploration and the possibility that I might join one of his expeditions in the next couple of years. Our relationship is synchronistic – we bumped into each other in a Manchester Airport hotel, whilst “The Island with Bear Grylls”
Read More