Letters From A Perfect Imperfectionist: I Want An Apple Watch

I don’t need one.

I just want one.

Having watched Jony Ive’s preposterous introductory video (surely the most impressive piece of voice-over garbage created in the history of marketing), I still want an Apple Watch.

I have a watch – in fact I have more than one watch.

My beloved Omega Seamaster Planet Ocean cost me a lot of money, quite a few years ago and was my ultimate statement (to myself) about how successful I thought I was (in the days when such tokens and symbols were more important to me).

I haven’t yet descended to 2000 feet below sea level to see if it stays water-tight and keeps working – that wasn’t why I bought it.

My Omega is the kind of watch that you expect to leave to your eldest son when your time runs out.

It does make me feel a little bit like Daniel Craig/James Bond every now and then.

I notice from the Omega web site that the current price is double what I paid 10 years ago.

Clearly, experiences are recession proof.

My Garmin watch can track my running routes using in-built GPS tracking.

I used to have a few other fashion watches but the Omega blew them all away and I never thought I would want another watch.

But now I do.

My eyesight nowadays is probably too weak to see some of what will be on that screen (and I’ll most likely have to wear the smaller screen because I have thin wrists).

An Apple watch won’t do anything that I can’t already do with my iPhone 5s (that’s another story), my iPad Mini Retina Display and my Macbook Air – oh and my watch.

But I still want one. Probably an Apple Watch Sport – because that will make me feel sporty.

That’s the power of Tribes.

Don’t tell me you don’t feel the same way – about something.



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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.