Over the next few weeks we will be publishing a series of excerpts from a manuscript that Chris Barrow is currently developing into an ebook which focuses on women dental practice owners. Read the first installment below: Part 1 Introduction It was the week before Christmas 2013. The end of a 5th consecutive year
Read More
Over 40 delegates joined us on Monday evening for the latest of our Cfast Business of Dentistry webinars – this time on the subject of how to successfully convert enquiries into prospects, prospects into patients and patients into ambassadors. I’m sharing with you here the mind-map that formed the bedrock of the conversation. Enjoy and
Read More
There appear to be three camps when it comes to sharing financial performance data with your team: 80% – tell them nothing – it isn’t any of their business and if they find out how much we are making it will be all over the village, then they will ask for more pay. 15% –
Read More
What you will hear is that “Google loves video” (as far as the position of your web site on the open search listings). Undoubtedly true. But there are more reasons why you should have video as part of your marketing mix – all of which are centered on the smile fact that people love watching
Read More
“Good morning – I wonder if you could tell me the price of a dental implant?” Last Friday and Saturday, practice managers and owners of our Top 20 Club were able to enjoy a detailed conversation with our friend Tracy Stuart of NBS Training. We wanted them to have “the Tracy experience” for themselves –
Read More
I am frequently asked “how much should I be spending on marketing?” First – a distinction – advertising is not marketing. Advertising is telling your story to complete strangers. People who do not yet trust you. Tough call. A-boards Signage Newspaper adverts That quarter page in the golf club/school magazine Wedding fairs Radio TV Sacrificing
Read More
Due to circumstances beyond their control, Bridge2Aid needs to raise £50,000 before the end of March 2014 to ensure the charity can continue its vital work. Why do they need such urgent help? In the past few months, two things have happened resulting in a significant financial challenge. Firstly, Bridge2Aid (B2A) was
Read More
Today was the start of the first T20 meeting of 2014 for practice managers, followed by the practice owners leadership day tomorrow. We are proud to be working with video marketing guru, Jem Patel and his team from JSP Media Group, who will be capturing the highlights of the sessions on video. Jem has many
Read More
A beauty of travelling for living is that life does provide the most entertaining material for blog posts. We were chatting to the team at ApexHub about this blog and decided that we might experiment with using Friday as a chance for me to reflect upon the week just gone – and decide which particular
Read More
In the second part of this mini series, Richard Charon tells how he stepped out of the high street in Newbury onto the national stage. “I dub thee, The RA Coach” .. and with those six words, which have stayed with me since around 2001/2, CB started both me and my lovely wife Chris (who
Read More