It seems that hardly a week goes by without someone emailing me with a request to comment on a proposed new web site. Most of my feedback will be on the home page of the site where, according to Google, you have mere seconds to capture the interest of a potential new patient, whether they
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Forget privacy. A web site that is pixellated is noting your digital footprint when you visit and following you around afterwards to remarket whatever you were looking at. A beacon recognises your smartphone as you walk past or enter premises and sends you personalised messages. That technology is already working around you. Every time you
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Chatting with one of my oldest friends yesterday, Alan Rae, a Glaswegian now living in the USA and running a fascinating business called Sportolutions, providing e-commerce solutions for leading sports clubs across three continents. To quote their own web site: Cloud based solutions enabling sports teams and venues to connect with, engage and create new revenue
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It used to be that your website was an online patient information leaflet. Then it became an online shop window. Recently, websites have become like movie trailers, introducing a potential audience to the “best bits” and inviting them to see the full feature-length event. In 2015, your website will be a collection of links to
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Every now and then I see a new dental web site that ticks many of the boxes in terms of attracting new patient enquiries.   Bearing in mind my post at the end of last week on what’s needed on your home page, check out this new site from Stuart Bright and the team at
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With permission I reproduce here a section of the Google Analytics report for Ashby Dental in Wetherby, Yorkshire. Take a look at the pages visitors “click on” and ask yourself “what are they looking for? do you have this information on hand for your own site? are they looking to see how good a dentist
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Hi Chris, Could you give me an idea what the industry average is for unique visitors to a dental website? I have nothing to compare ours too and would be grateful for any information. Thanks Karen Martin Customer Care & Marketing Co-ordinator The Smile Spa 5 Innovation Court, Yarm Road Stockton-on-Tees, TS18 3DA Tel: 01642
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Saddened this morning, when I’m forwarded a fellow professionals newsletter that professes opinions prompted by an alleged question from a prospective client. “What makes you different from all the other coaches out there?” I don’t actually believe that any client would ever ask that before choosing and advisor – after all, we know that such
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Click on the link below to watch a 10-minute video of my critique of the brand and dental web site created by Lubna Alam-Orths at Truedentistry in Bolton. And a massive “thank you” to Lubna for allowing me to publish. Truedentistry

It can be difficult to get excited about a new dental web site – the formula is becoming well established. the funky name and logo the moving graphic on the home page the pictures of team and premises the KEDO the call for action and so I am perhaps difficult to please. But this morning
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