Ask yourself – What is your website for?

It used to be that your website was an online patient information leaflet.

Then it became an online shop window.

Recently, websites have become like movie trailers, introducing a potential audience to the “best bits” and inviting them to see the full feature-length event.

In 2015, your website will be a collection of links to landing pages.

“Would you like to download a copy of a free guide to……….

It is now more important to collect your prospective patients’ email addresses and gain permission to keep them posted, than it is to convert them right now into patients.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.