What are dental web site visitors really looking for?

With permission I reproduce here a section of the Google Analytics report for Ashby Dental in Wetherby, Yorkshire.

Take a look at the pages visitors “click on” and ask yourself “what are they looking for?

  1. do you have this information on hand for your own site?
  2. are they looking to see how good a dentist you are?
  3. or how good your team are?
  4. or at what you can do for them?

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.