How many hits on your web site?

Hi Chris,
Could you give me an idea what the industry average is for unique visitors to a dental website?

I have nothing to compare ours too and would be grateful for any information.


Karen Martin
Customer Care & Marketing Co-ordinator

The Smile Spa
5 Innovation Court, Yarm Road
Stockton-on-Tees, TS18 3DA
Tel: 01642 673756

Well I don’t know the answer – but I know a man who does!

whilst on leave, off the top of my head for their location (outside of london or one of the major UK cities)…

… with no research done… and just from experience…

expect approx. 500 unique visitors per month if they rank on top of 1st page of Google for their main location + dental key-phrases

expect approx. 1,000 unique visitors per month if they rank for more than just 1 location.

hope this helps.


Krishan Joshi
aka the Jedi Master
Internet Marketing Director

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.