How long do people spend on your web site? I want to know.

I may have spotted a new benchmark in dentistry.

It’s the average amount of time that visitors spend on your web site.

Making it a habit to ask for a Google Analytics report from all coaching clients, I’m noticing that their visitors invest an average of 1 minute 45 seconds.

Then I realised last week that the same amount of time was showing for my own web site.

So I’d like some feedback from you – either in the comments section on this blog or via a comment on social media.

Can I ask how long on average your web site visitors stay please?

If we can nail that one down, we can begin to think about heat maps and what they are actually looking at.

If there are commonalities there, it may be that some of the content on your site is unnecessary – and some very necessary.

(p.s. you are reading your Google analytics report?)

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

5 thoughts on “How long do people spend on your web site? I want to know.”

  1. Mine is 1:40 too. Bit suspicious! Do you think google analytics are just populating this with a stock figure while they go and play ping pong?

  2. Hi Chris, mine show as staying for an average of 1.31 and as you know, I make 100% of my living from website visitors.

    My average number of pages per session are 2.84. I use Mouseflow, which on the free package, gives you about 100 screen recordings per month of people finding their way around my site. Most just visit one page, but about 5-10% go deeper and visit 3-10 pages.

    I like to watch them moving around the site and it also throws up where they are clicking on things that aren’t links and getting frustrated (so you can make them links!).

    Hope that’s helpful.
    Nicola

  4. I’ve got 2minutes 5 seconds, the bounce is 47%. As most dental practices have not even got as far as reading their Google Analytics stats, or google my business or webmaster tools for that matter and making the necessary changes, I wouldn’t ask them to go into heat maps just yet.
    Much easier for them is to see the content which is are getting the most hits and get them to develop those pages further to increase session length and conversions.

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