Marketing. It’s about getting noticed. And I’m indebted to David Peters and his new branding agency “Red Dress” for reminding me that you have to be different to be noticed. The crowd is grey – are your business, your web site, your brand, your literature, your patient journey, your KEDO, your team, your “chocolates on
Read More

This from Afshin, Bita and the team at College Street Dental Practice in Petersfield, Hampshire. If you are going to send something by mail – a Welcome Pack, Treatment Plan confirmation et al – make sure that even the envelope is branded and creates visibility as it travels and curiosity when it arrives.

History ‘and another thing“ Shopping List Reflection Capability Statement The Difference Your Investment Call For Action History ”tell me all about yourself in 60 seconds“ ”And Another Thing“ ”what are your current roadblocks and opportunities?“ Shopping List ”if we were to work together, what would be on your shopping list?“ Reflection ”so what I heard
Read More

Three examples here from yesterday. The first is a dental practice in Muswell Hill, North East London, who clearly still believe that there is a place for the “molar holding a toothbrush” in 21st Century dental marketing. I hasten to add this is not a client – I just walked by and couldn’t resist. Interesting
Read More

Simon Alison at Coffee House Digital is the search engine optimiser and web consultant for one of my top clients, Elmsleigh House Dental Practice in Farnham, Surrey. We’ve been doing some research recently on just what people are looking for on Google in the Surrey area – and Simon writes to me as follows: “The
Read More

I’m getting a bit bored with consultants turning up in dentistry and announcing that they are going to save the profession in some way, because they have spent years consulting elsewhere, in an office, a factory or another sector of business. Don’t get me wrong – I have some core values: competition stimulates demand (I
Read More

Here’s an interesting 3:28 video of Hilton Freund from Fooco talking about the rise and rise of internet marketing for dental practices – great presentation.

Dental technician and thought leader Mark Oborn is offering a free webinar next week on how to harness the power of Web 2.0 as part of your practice marketing campaign. It’s cool stuff – all about Twitter, Facebook, Linkedin and all that jazz – don’t scoff – it’s important that you know this. I’m dissapointed
Read More

As you know, there has recently been a TV writers strike in the USA – the most damaging effect of which (on my life) was the shortening of Prison Break Series 3 – leaving us all on a cliff-hanger with Michael storming off to seek revenge. Whilst the TV writers were idle, some decided to
Read More

Andrea Lee taught me many years ago that the best marketing is always BOP: Bold Outrageous Provocative So congratulations to Ben and Paula Buffham at Park Lane Orthodontics in Reading – for getting noticed!