Category: Marketing

After my initial grumpiness, a business meeting yesterday in Surrey that was down to earth, seriously enjoyable and required focus and concentration – what better way to “re-tox” from the holiday break – mental aerobics. I was working 1:1 with the owner of a £2.5 million dental clinic (and his internal marketing team) on the
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Leading on from yesterday’s conversation about “what to do when it is quiet” there were a number of clients asking “what do we do about marketing when the appointment book is full?” That’s a change of language in 24 hours – best illustrated by a practice that converted to private over the last year. They
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A coach and former client sent me a link today to a web page she had created with a new service provided by Google – cleverly entitled “Google Page Creator” (how do they think of such cool names?). So this afternoon, in between “to do’s” I ambled over to the web site and received the
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A 5.00am start and a drive from Bristol to Exeter, where I meet with Barbara Trotter (my UK business manager) and her assistant Stephanie Martin for a management meeting. Top of the agenda is a review of our practice finances from now until the end of the year – and it’s a worse case scenario
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Monday was the 4th quarter dental workshop in Plymouth, Devon. A timely reminder of the principle of “reservoir marketing”….. That when a prospect says “no” to your business proposal – it may mean “no never” or it may mean “no not now”. You have to ask for clarification and not sink into a “failure” attitude.
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You know I’ve been blathering on all week about my two gigs with the co-author of Profitable Dental Practice, Prof. Phil Newsome? Well Phil mentioned that he is speaking today (Saturday) at the national conference of Denplan, the biggest dental insurance provider in the UK. And he will be mentioning and featuring the book. So
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